NYT, THE TIMES, NYT, NEW YORK TIMES article NYT – The Times is betting big on SQL, the new language that powers its digital-first publishing strategy.
Its latest bet, the SQL 10 release, will hit the platform’s mobile apps later this month.
It also plans to roll out a new way to publish stories that are not natively in the Times’s native platform.
The Times also plans new features for its mobile apps, including a newsfeed that will track daily news items.
The Times also announced Thursday that it will make it easier for users to filter articles based on their context, allowing them to search for a story based on a specific keyword or topic.
The newsfeed will also include a feature to filter out news stories that have been posted on other sites or apps, such as Facebook.
The move follows a push from CEO James Murdoch to make the platform more responsive to users.
It also has expanded its search engine to include other sites and apps, allowing users to use Google’s indexing technology to find articles they’re looking for.
The New York Times, the country’s most influential newspaper, is betting on the technology because it believes it is the best way to get its content to the world’s readers.
That could be especially important in an era when readership and digital consumption are shifting more to social media.
The paper’s revenue is forecast to rise by 30% this year.